Ecommerce website design & development for Vicro Divine Store Ltd, Bristol, UK.

Overview

Vicro Divine Store Ltd is an Afro-Caribbean grocery retailer based in Yate, Bristol, UK. The brand was established to bridge the gap between the growing African and Caribbean community in the UK and their need for authentic food products and ingredients from home.

The store offers a wide selection of African, Caribbean, and international foods, including pantry staples, traditional spices, snacks, beverages, and frozen delicacies. Its goal is to make it easy for customers to access quality, authentic ingredients that evoke cultural memories and enrich daily meals.

The Challenge

As demand for diverse cuisines rises across the UK, many customers struggle to find authentic and affordable African and Caribbean ingredients locally. Online options often lack freshness, reliability, or product variety.

Vicro Divine Store set out to:

  • Create a reliable, local source for authentic Afro-Caribbean and international foods.

  • Provide exceptional customer service and a welcoming shopping experience.

  • Build a trusted online presence to reach wider audiences in the UK.

Our Approach

Product Sourcing & Quality

Vicro Divine Store partners directly with reputable distributors and importers across Africa and the Caribbean. This ensures product authenticity and freshness.

  • Carefully curated brands familiar to African and Caribbean households.

  • Continuous quality control and supplier vetting.

Customer-Centric Experience

  • In-store staff trained to assist customers in finding traditional and specialty ingredients.

  • Culturally relevant displays and product groupings (e.g., “Jollof Essentials,” “Caribbean Curry Picks”).

  • Friendly environment celebrating community and culture.

Digital Expansion

With vicrodivinestore.com, the company expanded online, offering:

  • Nationwide delivery for hard-to-find international foods.

  • Secure payment and convenient checkout.

  • Regular promotions and community engagement on social platforms.

Branding & Identity

The store positions itself as more than just a grocery — it’s a cultural hub, representing unity through food. The brand reflects warmth, authenticity, and community pride.

Results

  • Customer Base Growth: Significant increase in returning customers from Bristol and surrounding areas.

  • Cultural Recognition: Recognised locally as a go-to destination for Afro-Caribbean groceries.

  • Online Presence: Increased visibility and engagement through its website and social media platforms.

  • Community Impact: Supported local cultural events and promoted cross-cultural appreciation of African and Caribbean cuisine.